WebFX: Personalized Marketing

Have you ever bought something online and received an email a few days later with suggested similar products you might like? If so, you’ve experience personalized marketing. Personalized marketing leverages demographic and behavioral data to provide individualized messages and product offerings. Each member of your audience has different wants and needs; personalized marketing allows you to create unique experiences for each customer.

This infographic was created with the intent of working as a stand alone shareable piece, as well as being able to accompany a blog post exploring personalized marketing further. As it was going to be used for an in-depth article, it was designed in a modular style so that it could also be cut into smaller pieces, and used as a visual aid to support various different sections throughout.